The most telling para is this: "The vast majority of our users tell us they want to be able to navigate Paris, talk to their partners' families, or understand Bad Bunny when he is signing." (presumably means singing unless Bad Bunny has developed a Reggaeton sign language)
I don't think anyone would argue with this - just that it completely ignores what a SRS system can do, It is one part of the process - and that is what Memrise was good at. Their attempt at becoming a one-stop shop is doomed to failure (like all apps that promise they are the ONE solution). No amount of AI or whizzy new GUIs will change this.
